Monday, August 29, 2011

Post Modernism and Interactive Design


Post-modernism is a word quite familiar to me being an English literature student. But what I studied then was a completely different aspect from Jacques Derrida's point of view and his theory of Deconstruction. Curious to know what Post-modernism means in Electro-communication class, I went through several articles explaining post-modernism in concern with design and technology.

Post modernism is basically a style of art, writing, music, theater, designing or architecture which developed and became popular in the West in the 1980's and 1990's. This style usually includes features from several different periods in the past or from the present. For example: If I am doing a logo-design, I study the references of the past logo-designs, present logo-designs of my competitors, reference logo-designs and from that study and brain-storming what emerges is a new creative logo-design. From this viewpoint post-modernism is completely different from modernistic trends. Also to be noted that post-modernism is neither copying nor plagiarism, but rather something innovative, creative, different from the present, but having some or several features of the past and present. This reminds me of Plato's theory of Art as Imitation - that no art can be completely real. It is always a make it - break it-make it. In this case, a source of quality work is food to the artistic creative soul which can emerge various new creative ideas.

In my viewpoint, Interactive media and post-modernism can go a long way, for the mind-set of people today is receptive for change and progress.. Moreover technology is developing at a fast-pace. Each idea leads to another idea....leaving human beings amazed....and questioning, " What will the world be after next ten years"?

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