Its not easy defining the difference between both skills. But, I think to be creative is to think of something new, unique, or different. I think to be innovative is to think of improvements, or upgrades, to something that already exists. The first 2 innovative companies that come to mind are Dyson and Toshiba. Dyson took the vacuum, and made simplistic improvements, that people appreciate. They remodeled the dirt chamber, made the control over the vacuum more precise with the ball, and made their vacuum lighter. Toshiba is marketing on the impact smart hard drives, and spill resistant keyboards. Dyson, didn't invent the vacuum and Toshiba didn't invent the laptop, but these companies have a leading edge on other brands because of their improvements.
I think creativity leans more toward art and design; and innovation leans more toward science and psychology. When it comes to app designing in the digital design field, creativity is hard to find. In the app market there are already 10 apps for the same thing. An innovative designer makes the user appreciate a creative app even more. That designer takes an app that’s already made, and improves how it operates .
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