Gilt is an online, members only, clothing store. However, they do not make their money from membership fees, the entire site is free to browse. Gilt built up their reputation by hiring some of the biggest names in the field of fashion direction and management. They also only sell a few select items a day (the items sold change every day) at a significant discount, from some high quality companies.
Almost all of the items sell out every day. They also have a referral system that gives discounts to members who refer new members. Whenever a referred member makes a purchase, the member who "invited" them to join Gilt gets a coupon/discount. With the stature that they have acquired, they have gained a large user base and high end clothing stores have chosen to sponsor Gilt (which is how they afford to discount the prices so much).
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